Creative Copywriting | Freddy Gets Faded - A Nightmare On Elm Street x Naked & Famous Denim
Canadian denim company, Naked & Famous engaged my creative copywriting services for their partnership with Wes Craven's 1984 Horror Classic A Nightmare on Elm Street.
As the creative copywriter on the project, I was tasked with telling the A Nightmare On Elm Street x Naked & Famous Denim story while highlighting the product's USPs.
Read the full release here.
The Story #
The story highlights Naked & Famous's passion for weird and wild denim – from its Matrix crossovers to its scratch-and-sniff jeans.
As readers progress, A Nightmare on Elm Street trivia is interlaced with feature highlights that appeal to Naked & Famous's target audience.